ONE VENTURE GROUP

One Venture Group is an innovation engine with market-leading expertise in creating culturally relevant go to market product strategies, content and IP, digital story-telling and targeted amplification.

ONE VENTURE GROUP

One Venture Group is an innovation engine with market-leading expertise in creating culturally relevant go to market product strategies, content and IP, digital story-telling and targeted amplification.

ABOUT US

One Venture Group has a unique and distinct ability to fuse culture, the arts and branding into virtual experiential activations. We seamlessly highlight and integrate corporate brands into social circles while increasing consumer loyalty, market share and revenue. We have been coined “the social engineers". From small high level influencer events to mega 50,000 person music festivals, we produce them all. Through our family of integrated brands and expertise, we are able to offer our clients full service, tailor-made marketing and promotional campaigns that imprint their product and services into the hearts and minds of their target audience.

OUR AREAS OF EXPERTISE

Data Science

Consumer Marketing

Integrated Program Creation

Video Production

Paid Media Overview

Web Development

Network Building

DATA SCIENCE

We fuel all of our recommendations with strategic insights gathered by conducting in-depth data science, audience analysis and social listening.

By having a variety of tools at the disposal of our team of analysts, we are able to uncover key trends that impact our clients’ sales and marketing strategies.

Our team also relies on manual analysis of user mentions in order to provide a true qualitative assessment of the situation.

CONSUMER MARKETING

We design and execute brand-building and business- driving programs for leading consumer products companies; our programs are designed to tell stories about the people, products, programs and partnerships that define the brands

Sales strategies

Product launches

Business development

Strategic partnerships

Sponsorship activation

Community relations

Media relations

Event production

Influencer marketing & IRM

Branded content

INTEGRATED PROGRAM CREATION

We concept, develop and execute fully-integrated digital/social/mobile (DSM) programs to drive measurable results for our clients.

We set our strategies and design our integrated programs working backwards from our clients’ objectives, including brand awareness, brand perception, consumer engagement and sales, among others.

Our programs include channel management, channel activation, content development and distribution, paid amplification, influencer engagement, data science and social listening, measurement and reporting.

VIDEO PRODUCTION

As master storytellers, one50one is helping its consumer and corporate clients tell their stories through the power of video. From long-form videos with voice overs to animated, white-board style videos, we utilize a variety of formats to create videos that are both entertaining and educational.

From simple social media videos shot in half-a-day to five-part corporate video series filmed in multiple locations, our team has produced more than 100 videos in the past two years alone. Whether our clients need us to utilize existing content assets or shoot all original footage, we are comfortable working within any budget or timeline to tell a great story.

“White board” style video to explain the purpose of Spherion’s Emerging Workforce Study and its relevance to employer audiences

Motion graphics video developed as part of a Retailer Tool Kit to help Sealed Air customers educate staff on effective ways to communicate the features and benefits of vacuum packed beef to consumers

Program video featuring actor Scott Foley to promote Merial’s #iheartmydog cause marketing campaign for HEARTGARD Plus

Five-part corporate video series for Alcon to tell the Company’s innovation story through physician and patient stories

PAID MEDIA OVERVIEW

One Venture Group delivers hyper-targeted, customized paid strategies to reach the right audience via “micro-moments”. We help manage an array of paid media from search to social, and a wide array of programmatic delivery ( including TV and Radio), with tactics from retargeting to addressable geo-targeting.

We choose to leverage the “Always On” power of programmatic buying via unstructured data as opposed to only set audience segments.

Our methodology and process allows for greater consumer identification, targeting and cost efficiencies – a process we’ve coined “Micro-Paid” – driving actions and results.

Search

Social Media

Retargetting

Display

Native

Content Distribution

Mobile

Video Syndication

Geo-fencing

WEB DEVELOPMENT

We are experts in designing, building and marketing of web apps and native apps alike; responsive web designs, web apps and native mobile apps, enterprise applications and custom UI's.

INFLUENCER NETWORK BUILDING

Built a network of athletes and bodybuilding professionals such as Lisette Howard, Patrick Moore and Annie Parker around the relaunch of the Myoplex brand

Built a network of athletes and bodybuilding professionals such as Lisette Howard, Patrick Moore and Annie Parker around the relaunch of the Myoplex brand

OUR CLIENTS

We serve as trusted partners and thought leaders to a diverse portfolio of consumer marketing and B2B clients. Our programs include channel management, channel activation, content development and distribution, paid amplification, influencer relationship management, audience analysis and social listening,measurement and reporting. Depending on the needs of business, we have the experience and capabilities to support our clients locally, regionally, nationally and or globally.

OUR CO-FOUNDERS

JASON CARTER

Jason “J” Carter is a charismatic and engaging entrepreneur with over 17 years of Lifestyle Marketing and Business Start Up experience. He has founded festival, ONE Musicfest, a sell out annual urban progressive music several organizations including SoL Fusion Media Group, a creative brand and event management agency, Red Creative, a marketing, digital media and graphic design firm, and Ice Pick, LLC, a live event venue ownership and management company.

In recognition of his work in Brand Marketing and Event Production, he has received Heineken’s Independent Achiever Award, the Coors Light Brand Marketer of the Year award and the prestigious Phoenix Award from the City of Atlanta. He has been featured in various lifestyle publications including, Billboard, Rolling Stone, Black Enterprise, Huffington Post, EBONY, MTV.com, The Atlantan Magazine, Jezebel Magazine, Atlanta Journal Constitution, VIBE Magazine, Uptown Magazine, Creative Loafing, and among others.

J. Carter is a founding member of the Georgia Entertainment Caucus. He serves on the board of the Atlanta Contemporary Art Center, and is a member of 100 Black Men of Atlanta and Omega Psi Phi Fraternity Inc. He is currently expanding his business portfolio to include a digital media and content creation company geared toward the upscale urban market. The Harlem, NYC native and graduate of Florida A&M University resides in Atlanta, GA with his wife and their two sons.

TROY BROWN

Award-winning innovator and digital story-teller with demonstrated skills in DSM (Digital/Social/Mobile) insights, strategy & execution; inclusive of data science, agile content creation & influencer marketing, content distribution & syndication, paid social & programmatic media, creative production services, custom programming (web & native apps) and business development.

He has constructed alliances with the IPG, Publicis Groupe and Omnicom holding companies; leading DSM strategy and execution for clients such as P&G, Bayer, Comcast, The Home Depot, Merial, Abbott Nutrition, Pernod Ricard, Bridgestone, Reliant Energy, E&J Gallo Winery, Octagon Sports and Entertainment and others.

Provides custom DSM solutions; inclusive of thought leadership, program development, management, and execution, media activation, content development and global distribution to global brands, agencies, record labels, celebrities and professional athletes.

Fortified with more than two decades of digital delivery experience in the brand, media, and entertainment sectors, a list of my accomplishments include: Provisioning and Maintaining both the Verizon & Verizon Wireless networks as a high capacity services SME (Subject Matter Expert); Launching handsets for Sony Ericsson; Securing direct content distribution deals with more than 300 international outlets.

TROY BROWN

Award-winning innovator and digital story-teller with demonstrated skills in DSM (Digital/Social/Mobile) insights, strategy & execution; inclusive of data science, agile content creation & influencer marketing, content distribution & syndication, paid social & programmatic media, creative production services, custom programming (web & native apps) and business development.

He has constructed alliances with the IPG, Publicis Groupe and Omnicom holding companies; leading DSM strategy and execution for clients such as P&G, Bayer, Comcast, The Home Depot, Merial, Abbott Nutrition, Pernod Ricard, Bridgestone, Reliant Energy, E&J Gallo Winery, Octagon Sports and Entertainment and others.

Provides custom DSM solutions; inclusive of thought leadership, program development, management, and execution, media activation, content development and global distribution to global brands, agencies, record labels, celebrities and professional athletes.

Fortified with more than two decades of digital delivery experience in the brand, media, and entertainment sectors, a list of my accomplishments include: Provisioning and Maintaining both the Verizon & Verizon Wireless networks as a high capacity services SME (Subject Matter Expert); Launching handsets for Sony Ericsson; Securing direct content distribution deals with more than 300 international outlets.

STEVE CANAL

Award-winning branding architect, bestselling author, and global motivational speaker. A managing partner of One Venture Group founders of One Musicfest the fastest growing progressive music festival and an innovation engine with market-leading expertise in creating culturally relevant go to market product strategies, content and IP, digital story-telling and targeted amplification.

Developed award-winning marketing and social responsibility campaigns, creatively aligned companies with their target audiences and consulted over 1,500 entrepreneurs in strategic brand expansion. Canal has led consumer marketing initiatives for a diverse portfolio of brands such as Allstate Insurance Co., U.S. Army, Jay-Z's Roc Nation, McDonald’s, Tommy Hilfiger and Coors Light.

Despite having an award-winning career that has garnered recognition from the likes of the Golden Trumpet Marketing Food & Beverage Awards, Black Enterprise Modern Man of Distinction, National Urban League Young Professionals Heroes in the Movement Award, Forbes, 100 Black Men, Huffington Post, Abbott House Dignity of Family Life Award and more - it is Steve’s core beliefs, family values and passion for growth that fuel his drive to achieve greatness.

Although Steve holds many titles, there are none greater to him than that of a husband to his wife - Swin Cash and father to his son – Saint Cash-Canal.

Contact Us

Our Brands

© 2020 - ONE VENTURE GROUP